GobbedIt
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GobbedIt //
Product design and advertising campaign for fictional chocolate bar, “GobbedIt”.
What’s “Gob”? UK slang for spitting, and the mouth.
Bitterness intensifies per bar in increments of 75%, 85%, and 95% dark chocolate. Each bar and its intensity has a matching flavor inspired by UK cuisine. It’s bloody bitter in every bite!
Made in 2026.
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Vicki Meloney
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Adobe Photoshop, Adobe Illustrator

